Branding & Art Direction
Bold Taste.
Simple Pleasure.
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Sencillo, meaning “simple”, is a premium premixed tequila cocktail brand built around effortless enjoyment, bold flavour and unapologetic self expression. Rooted in the character and warmth associated with tequila and agave culture, the brand has been developed with those influences through a modern lens, vibrant, youthful, sensual and made for modern social culture.
The brand celebrates the energy of long summer days, spontaneous nights, friendship, attraction and freedom.
The plan was to make this feel less like a traditional spirits brand and more like a lifestyle brand you happen to drink, sitting alongside anything from a fashion show, music festival, casually travelling with mates for a night out, all of this in an attempt to make Sencillo align our new age youth culture.
The Outcome
The new brand system brings scale and meaning to Sencillo, it is now more than just purely being premixed tequila cocktail. It is an representation of the new age youth culture inviting its audiences to enjoy life with less complication and more expression.
With a nod to its Mexican heritage through iconography the brand now layers and speaks to its British Gen Z/Alpha adoptees, who are currently shaping this era’s counter-culture. The brand brings together bold colour, effortless pleasure, sensual energy and youthful confidence to create a world that feels instantly recognisable and distinctly its own.
Its playful without feeling cheap, provocative without trying too hard, and premium without taking itself too seriously, Sencillo turns simplicity into an attitude, a celebration of good drinks, good people and unforgettable moments.
